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Board Name: StockFolks Message Board
Category: General Discussion
Created on: 06/1/2013 @ 9:43 AM
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Post # 87023 out of 90131
Posted by : trading_jeff
Posted on: 01/12/2018 @ 09:43:51 AM

GM!! OTTV PR (released yesterday evening): VIVA Entertainment Group CEO Provides Shareholder Update

MIAMI, January 11, 2018 /PRNewswire/ --

VIVA Entertainment Group, Inc. (OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today released a company update from the Chief Executive Officer, Johnny Falcones, in which he discussed corporate strategy, revenue opportunities, and what investors can expect during the first half of 2018.

Mr. Falcones stated, "This past year we have been focusing on getting the best content agreements and the best user interface so that Viva Live TV can become the "go-to" media provider for the underserved communities in the United States and around the world. We have made tremendous strides over the year including our FlixFling and Oi2 Media agreements, both of which have significantly improved our media content and community outreach. I am now happy to announce that we have finished debugging the Flixfling media library interface and conducted beta testing. We expect that this content, which includes over 15,000 movies and live television streaming, will be available on Viva Live as soon as next week.

"We are also launching a DVR feature for Viva Live TV that we are targeting to be up and running the first week of February. This is a huge feature for users as we move towards becoming a "cut-the-cord" content provider. To that end, we are engaging a strong social media campaign across multiple platforms to promote Viva Live TV and encourage "cord cutters" to subscribe to Viva Live TV."

Addressing marketing further, Mr. Falcones added, "With Viva Live TV now reaching its potential as a "cut-the-cord" content provider, we are looking to rapidly expand our subscriber base. We currently have over 1,100 subscribers which, considering our marketing efforts thus far have been negligible, is commendable. But we are now embarking on a promotional venture with Spanish Broadcasting Systems, the largest Hispanic network in the USA, to promote and market Viva Live TV to the Hispanic audience on all of their radio stations and promotional platforms (digital and live events). This campaign model will be followed by a general market campaign. Commercials will be posted online featuring Hollywood star Luis Guzman and Latino Star Soleil J. Combined with our Oi2 partnership, we should reach a huge segment of our target audience.

"To further increase our subscriber base, we are rolling out a strategy with major media distributors and digital handlers to promote and market Viva Live TV in a "street guerrilla" campaign targeting the United States and Puerto Rico markets. This strategy has never been done before for OTT providers and we are excited by the potential.

"We will also be continuing Viva Live TV's strategy to be part of major media events with direct participation at the Gilberto Santa Rosa concert at Radio City Music Hall on February 3rd. This event is a fund raiser for Latino baseball super Star Carlos Beltran's charity foundation. We will also on participate in the February 2nd Gilberto Santa Rosa concert at the Allentown Pennsylvania Performing Arts Center."

"Finally, we just opened the new Viva Live TV headquarters in Long Island City, New York, where the Viva team will be running operations for the North East markets. The Hispanic market in the North East is a totally different demographic than what we have in Florida and other parts of the US an Latin America, with different tastes and media needs. Our New York office will enable us to better tailor our content and product to ensure that all of our subscribers have an exceptional experience with Viva Live."


My posts are just my opinion. You trade stocks based on my opinion and you run the risk of losing every dime.//You should grow like an onion with your head in the ground.--Yiddish epithet

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